Mabuhay! A warm welcome to Xoom’s new brand ambassador, Mikey Bustos!
We’re very excited to announce our new partnership with social media sensation, Mikey Bustos! You might know Mikey from his appearance on Canadian Idol, or perhaps have seen some of his hilarious Youtube videos that won him recognition as a Top Youtube Personality (Philippines) at the Influence Asia Awards last year. We know Mikey has built a strong following with the Filipino community using his humor and think he’s a perfect fit to be our new brand ambassador for the launch of our new comedy campaign, Xoom LOL – Life On Line!
As a part of his one-year partnership with Xoom, we’re starting the fun in typical Mikey fashion – with the first of several parody videos on the benefits of digital remittances with Xoom – check it out! You might recognize this quintessential 90’s karaoke tune from the Philippines!
Additionally, starting Monday, August 15, we’ll be airing a new television commercial on TFC and GMA that will feature Mikey using his humor to depict the obstacles of sending money through traditional brick-and-mortar stores versus the ease of using Xoom. Here’s a behind-the-scenes video from the commercial shoot!
We know that Filipino immigrants and Overseas Filipino Workers are often the lifelines of support for their families in the Philippines. As such a critical piece in the daylives of our users, Xoom wants to empower our customers and make sure they’re aware of the convenience of our platform. We know humor is a powerful way of connecting with the Filipino community and believe through Mikey’s personality and his social media platform, we can further engage with our Filipino customers.
You can can check out the latest campaign content on our dedicated Facebook page, Xoom LOL, which will host videos, Facebook Live streams, photos and clips from Mikey’s shenanigans with Xoom.