Xoom’s Newest Advertising Campaign for the Hispanic Market Features Testimonials from Actual Xoom Customers
“Life Stories” latest in Xoom’s Award-winning Hispanic Advertising Lineup
SAN FRANCISCO, CA, August 28, 2014 – Xoom Corporation (NASDAQ: XOOM), a leading digital money transfer provider, has launched a new advertising campaign for the U.S. Hispanic market based on testimonials from Xoom customers. Titled “Life Stories,” the multimedia campaign features customers who share their personal stories, to illustrate how much they trust Xoom for their money transfers back home.
“Our customers, through their life stories, do the best job describing the benefits of sending money with Xoom; so we made them the stars of our TV ads,” said Theresa Pasinosky, Director of Marketing for Latin America and Caribbean at Xoom. “It feels great to see how Xoom has changed our customers’ lives, and has given them some time back to spend with their kids. These are real life customers that depend on us to help them take care of their families. We need to be dependable, transparent and the best we can be. Always.”
A Xoom customer featured in the television commercials is Maria Mancia, She used to waste a lot of time going to the store, standing in line, waiting to send money. This was time that she would have preferred to spend with her children, reading and playing. When she discovered Xoom, she was able to send money in one or two minutes using the Xoom app. Maria is a happy customer who understands the time-saving benefit of using Xoom –and not going to a store.
Two new commercials, which launched this week, can be viewed below:
In 2012, Xoom won the Gold from the ANA Multicultural Excellence Awards for “Save the Pigs,” as best campaign developed to reach Hispanic consumers. This year, Xoom won a Silver Award and a Bronze Award in the 35th Annual Telly Awards for two television campaigns, “Red and White Heroes” and “Pony.” The Telly Awards honors the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. For more than 25 years, the Telly has been a symbol of creative excellence.
Xoom is a leading digital money transfer provider that enables consumers to send money to 30 countries in a secure, fast and cost-effective way, using their mobile phone, tablet or computer. During the 12 months ended June 30, 2014, Xoom’s more than 1.1 million active customers sent approximately $6.3 billion to family and friends. The company is headquartered in San Francisco and can be found online at Xoom.com.