Xoom’s New Television Commercial for the Filipino Market Touts the Convenience of Sending Money Online
“Mallrats” joins Xoom’s Award-winning Filipino Advertising Lineup as part of the “Better Way” Campaign
SAN FRANCISCO, CA, March 11, 2014 – Xoom Corporation (NASDAQ: XOOM), a leading digital money transfer provider, has introduced a new television commercial for the U.S. Filipino market entitled “Mallrats.” The commercial began airing this week and speaks to the message of sending money anytime, anywhere with Xoom.com
“Mallrats” depicts a frustrated dad, Joey, who is at the mall with his crying infant who is also in need of a diaper change. Joey was going to send money at a mall location, but had to leave the long line to tend to his baby’s needs. When he rushes back to the location, Joey finds that it has closed. Fortunately, his wife calls him on his cell phone to let him know that she can send the money easily using her mobile device. “Mallrats” ends with the tagline “Stop waiting in line – Xoom it online.” The new commercial can be viewed below or on Youtube.
“The Xoom experience of sending money to the Philippines in a matter of seconds is truly magical and transformative,” says Julian King, Xoom’s Senior Vice President, Marketing and Corporate Development. “Why waste time going out of your way to send money? Xoom offers senders the digital alternative that is safe, convenient and fast, and people can send money to their loved ones any time, anywhere from their desktop, smartphone or tablet device. With ‘Mallrats,’ we are able to deliver these messages with likeable characters that resonate with consumers.” The ads are running on TFC, GMA and other regional Asian channels.
Xoom’s Filipino advertising has won back-to-back Bronze Award prizes in the 2012 and 2013 Telly Awards under the Regional TV and Multi-Market Category for TV commercials. The Telly Awards honors the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. For more than 25 years, the Telly has been a symbol of creative excellence.
Xoom is a leading digital money transfer provider in 31 countries, focused on helping consumers send money in a secure, fast and cost-effective way using their mobile phone, tablet or computer. During the year ended December 31, 2013, Xoom’s more than one million active customers sent more than $5.5 billion to family and friends. The company is headquartered in San Francisco and can be found online at Xoom.com.