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13
Oct

Xoom’s Newest Advertising Campaign for the Filipino Market Features Testimonials from Actual Xoom Customers

Usapang Padala with Xoom.com” latest in Xoom’s Award-winning Filipino Advertising Lineup

SAN FRANCISCO, CA, October 13, 2014 – Xoom Corporation (NASDAQ: XOOM), a leading digital money transfer provider, has launched a new Filipino advertising campaign for the U.S. Filipino market based on testimonials from their Fil-Am customers.  Titled “Usapang Padala with Xoom.com,” the multimedia campaign features customers who share their personal stories, to illustrate how much they trust Xoom for their money transfers back home.

“It’s gratifying to see and hear how Xoom has changed our customers’ lives and to showcase endorsements from real customers –not actors –in our latest commercials,” said Pia Palpal-latoc Guter, Director of Marketing for the Philippines at Xoom. “As a Filipino who sends money back home to my family, I see myself in their shoes. Our customers depend on us and we need to be reliable, transparent and ready to address any concerns they may have. Plus, staying in touch with our community helps us to continually improve our services.”

One customer featured in the television commercials is Rose Alvarez, an ICU nurse who lives in Chicago, Illinois. Due to the odd hours of her shift, she had been withdrawing cash the day before sending the money, and having to physically carry the cash to the Filipino store to send to her parents. One evening, after withdrawing cash from her bank, she went out with friends and a pickpocket stole the cash from her purse. That was the end of the offline cash-and-carry method for Alvarez.

In 2006, Alvarez was introduced to Xoom through television ads and recommendations from other Fil-Am friends who had been using the service. After trying Xoom, she quickly discovered how safe, fast and reliable it was to send money back home to her parents. She has been a loyal Xoom customer ever since. “If I used Xoom, I would not have lost cash. I could’ve sent the money to my parents instead,” said Alvarez.

Alvarez has particularly enjoyed the ease and convenience that Xoom offers. “My hospital shifts change so now I don’t have to worry about a remittance center’s hours of operation,” said Alvarez. “With Xoom, I can send from anywhere, anytime. During winter when it’s cold, I also don’t need to go outside anymore.” She concludes by saying that Xoom is the easiest and most convenient online money transfer service for her, and has provided the ideal solution to her previous challenges in sending funds back home to her parents.

The new commercials can be viewed here:

Xoom’s Filipino advertising has won Telly Awards Bronze prizes three years in a row — 2012, 2013 and 2014 — under the Regional TV and Multi-Market Category for TV commercials.   The Telly Awards honors the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. For more than 25 years, the Telly has been a symbol of creative excellence.

About Xoom
Xoom is a leading digital money transfer provider that enables consumers to send money to 30 countries in a secure, fast and cost-effective way, using their mobile phone, tablet or computer. During the 12 months ended June 30, 2014, Xoom’s more than 1.1 million active customers sent approximately $6.3 billion to family and friends. The company is headquartered in San Francisco and can be found online at Xoom.com.

7
Oct

How likely are you to send your next money transfer online?

Sending money back home to friends and family in the Philippines is a unique bonding moment for both parties. The people back home receive something tangible and valuable while the sending party owns a feeling of accomplishment and personal reward for doing something empowering that makes all parties feel warm. That’s a powerful combination for everyone.

Xoom is an acknowledged leader in the global money transfer business and has made it very easy for its customers to send money back home, especially online and through its popular new mobile app. Click, and Xoom, the money is there.

Xoom decided to conduct a survey of its Fil-Am customers to find out more about the tendencies of sending money online. Xoom asked the question: How likely are you to send your next money transfer online?

The highest percentage of the respondents, 32 percent, said they were very likely to send their next money transfer online while 29 percent of those who answered the survey question said they were likely to go online to send their next money transfer.

6
Oct

Which describes your TV access at home?

Ah, yes, using the television at home. Fun times. On some sofas and coffee tables, it’s a battle over the clicker, a control issue. No one can be surprised that family members sometimes have more than a few competing ideas about what programs they’d like to watch.

But in reality, there’s a bigger, more basic issue. In what manner do you receive your favorite TV shows? Or, how do you access your television programs? Xoom decided it was just the time to find out, so one of the global leaders in the money transfer business conducted an exclusive survey of some of its prime Fil-Am clients, asking a question about what method they chose for TV access at home.

As it turns out, cable was the overwhelming answer. Some 36 percent of those who answered the survey said that premium cable is how they accessed their television programs at home. And just slightly fewer, 35 percent of the respondents, said they watched TV by virtue of basic cable.

But there were more answers. Some 18 percent of the respondents said they accessed their TV via satellite while six percent said they used an antenna. No one said they still used rabbit ears.

25
Sep

Which financial services do you use?

There’s no question that everyone works hard for their money. How to build up your finances, how to handle them and how you make your money work for you is always a top priority for families.

Of course, there are a number of different options for how you handle your money and through what services. The options are many and they are certainly familiar to each and every one of us.

To find out more, Xoom, a global leader in the money transfer business, took time out recently to conduct an exclusive survey of its Fil-Am clients. Xoom wanted to know more about how you handle your finances, so it asked a simple question: Which financial services do you use?

You could probably answer this one yourself. Perhaps not surprisingly, 79 percent of the respondents in the survey said used a checking account and the next highest percentage, 74 percent, said they used an ATM or debit card.

Credit cards are always popular, which is why 62 percent said that’s a financial service they use. What’s more, 54 percent of those who responded in the survey said they used a savings account and 51 percent answered that they used online banking.

24
Sep

Xoom Announces Instant Deposit Service to ICICI Bank Accounts in India

Xoom expands instant deposit service to one of India’s leading financial institutions

SAN FRANCISCO, CA, September 22, 2014 – Xoom Corporation (NASDAQ: XOOM), a leading digital money transfer provider, is now offering instant deposits to ICICI Bank accounts in India. This revolutionary service allows Xoom customers to instantly deposit money into their recipients’ ICICI Bank accounts, 365 days a year, including bank holidays. Instant deposits to ICICI Bank are processed through Xoom’s partnership with Punjab National Bank.

“Through our partnership with Punjab National Bank and the breakthrough IMPS technology, we are thrilled to expand our instant deposit service to ICICI Bank, one of India’s largest banks,” said Julian King, Senior Vice President of Marketing and Business Development for Xoom. “Instant deposits are available 365 days, including bank holidays, so customers will never have to wait. Speed and convenience are what customers expect from Xoom’s service and we continue to do just that in our mission to provide instant deposit to even more banks in India.”

In addition to ICICI Bank, Xoom also offers instant deposits to Punjab National Bank, HDFC Bank, Union Bank of India, Bank of Baroda, Federal Bank and Yes Bank.

Xoom provides great locked-in exchange rates for money transfers to India, and there is no fee when customers send more than $1,000 and pay with their U.S.-based bank account. Plus, Xoom continues to provide fast bank deposits within four hours to all other banks in India, including to NRE and NRO accounts, when sent during bank processing hours in India.

Customers can also download the Xoom App for Android and iPhone devices for free. Visit Xoom.com/mobile for more information.

About Xoom
Xoom is a leading digital money transfer provider that enables consumers to send money to 30 countries in a secure, fast and cost-effective way, using their mobile phone, tablet or computer. During the 12 months ended June 30, 2014, Xoom’s more than 1.1 million active customers sent approximately $6.3 billion to family and friends. The company is headquartered in San Francisco and can be found online at Xoom.com.

16
Sep

Overall, are you satisfied with your current job?

It’s difficult to enjoy your life to the fullest and be happy at home if you’re not happy at work. Figure that you spend 30 percent of each 24-hour day on the job each Monday through Friday, and that’s a healthy percentage of your life devoted to work.

So it would probably be helpful to you if you really like what you’re doing. Job satisfaction regularly shows up on surveys about gauging worker morale and how that affects your workplace and your home life at the same time.

Xoom, a worldwide leader in the money transfer business, conducted a survey of its Filipino American customers recently to dig deeper into how people like or dislike their jobs. Xoom asked this question: Overall, are you satisfied with your current job?

Perhaps not surprisingly, the highest percentage of those who took part in the survey – 76 percent – said that yes, they are satisfied with their current job. But that doesn’t include everyone.  Some might be looking around for a new line of work. Eleven percent answered the question by saying, no, they are not satisfied with their current job and 13 percent said that they are not really sure whether or not they are satisfied.

28
Aug

Xoom’s Newest Advertising Campaign for the Hispanic Market Features Testimonials from Actual Xoom Customers

Life Stories” latest in Xoom’s Award-winning Hispanic Advertising Lineup

 SAN FRANCISCO, CA, August 28, 2014 – Xoom Corporation (NASDAQ: XOOM), a leading digital money transfer provider, has launched a new advertising campaign for the U.S. Hispanic market based on testimonials from Xoom customers.   Titled “Life Stories,” the multimedia campaign features customers who share their personal stories, to illustrate how much they trust Xoom for their money transfers back home.

“Our customers, through their life stories, do the best job describing the benefits of sending money with Xoom; so we made them the stars of our TV ads,” said Theresa Pasinosky, Director of Marketing for Latin America and Caribbean at Xoom. “It feels great to see how Xoom has changed our customers’ lives, and has given them some time back to spend with their kids. These are real life customers that depend on us to help them take care of their families. We need to be dependable, transparent and the best we can be. Always.”

A Xoom customer featured in the television commercials is Maria Mancia, She used to waste a lot of time going to the store, standing in line, waiting to send money.  This was time that she would have preferred to spend with her children, reading and playing. When she discovered Xoom, she was able to send money in one or two minutes using the Xoom app. Maria is a happy customer who understands the time-saving benefit of using Xoom –and not going to a store.

Two new commercials, which launched this week, can be viewed below:

Ricardo recomienda Xoom.

Maria te recomienda usar Xoom.

Award-Winning Campaigns
In 2012, Xoom won the Gold from the ANA Multicultural Excellence Awards for “Save the Pigs,” as best campaign developed to reach Hispanic consumers. This year, Xoom won a Silver Award and a Bronze Award in the 35th Annual Telly Awards for two television campaigns, “Red and White Heroes” and “Pony.”  The Telly Awards honors the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. For more than 25 years, the Telly has been a symbol of creative excellence.

About Xoom
Xoom is a leading digital money transfer provider that enables consumers to send money to 30 countries in a secure, fast and cost-effective way, using their mobile phone, tablet or computer. During the 12 months ended June 30, 2014, Xoom’s more than 1.1 million active customers sent approximately $6.3 billion to family and friends. The company is headquartered in San Francisco and can be found online at Xoom.com.

19
Aug

In a typical week, how many hours of overtime do you work?

Working overtime has become a way of life for many households. Longer hours, longer workweeks, often it’s all part of the job, and keeping it. Of course, working overtime also pumps up the paycheck a little bit, so overtime pays off even it is sort of expected of you.

It’s a tradeoff, though. You give up part of your week, but you also get paid for it. Some work at a few hours of overtime on the job during the week and then again, some people don’t work any overtime.

So what are the actual percentages of how much overtime you have? Xoom wanted to find out. Xoom, a leader in the global money transfer business, conducted a survey of its Filipino American customers recently and asked how much overtime you work in a typical week.

The vast majority of those who responded in the survey, 55 percent, said they do not work any overtime at all in a typical week. Up to three hours a week of overtime was the second-highest percentage, 18 percent of those who responded. Fourteen percent said they worked from three to 10 hours of overtime in a usual week and 13 percent said they typically worked 10 hours or more of overtime a week.