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16
Jan

Xoom Launches Money Transfer Service to Vietnam

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Xoom’s money transfer services now reach 31 countries worldwide

SAN FRANCISCO, CA, January 16, 2014 – Xoom Corporation (NASDAQ: XOOM), a leading digital money transfer provider, today announced the launch of its money transfer service to Vietnam. This bank deposit service allows Vietnamese Americans to conveniently send money online to any Vietnamese Dong checking account in Vietnam. With the addition of Vietnam, Xoom’s money transfer services now reach 31 countries worldwide

“We are thrilled to announce that Xoom is now offering Vietnamese immigrants a very convenient option for sending money to their loved ones in Vietnam,” said John Kunze, President and CEO for Xoom.  “The Vietnamese market is relatively underserved in terms of online money transfer service, while many Vietnamese Americans are online and using mobile. With Xoom, Vietnamese Americans can experience safe, convenient and cost-effective digital money transfers, with 24/7 customer service. No waiting in lines or filling out forms.”

Xoom makes it secure and convenient for Vietnamese immigrants to send money from their computer, tablet or mobile phone directly to any checking account in Vietnam.  When paying with a bank account, customers can send up to $2,999 for just $2.99.  Recipients can access their Vietnamese Dong from their bank accounts without risk of keeping money at home or carrying it in the street.

Television Advertising
Xoom has introduced advertising support for the Vietnam launch with a 30-second television spot entitled “Send Money to Vietnam—Better Way.”  The commercial is running on major Vietnamese-language television stations through March 23, 2014, and can be viewed on Youtube.  The commercial is part of Xoom’s award-winning “Better Way” campaign, launched in 2011.

About Xoom
Xoom is a leading digital money transfer provider, focused on helping consumers send money in a secure, fast and cost-effective way using their mobile phone, tablet or computer. During the 12 month period ended September 30, 2013, Xoom’s more than 997,000 active customers sent more than $5.1 billion to family and friends in 30 countries. The company is headquartered in San Francisco and can be found online at Xoom.com.

16
Jan

Xoom ra mắt dịch vụ chuyển tiền về Việt Nam

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Dịch vụ chuyển tiền của Xoom hiện nay đã vươn tới 31 quốc gia trên toàn thế giới

SAN FRANCISCO, CA, ngày 16 tháng 01 năm 2014 – Xoom Corporation (NASDAQ: XOOM), một công tycung cấp dịch vụ chuyển tiền kỹ thuật số hàng đầu, hôm nay đã thông báo sự kiện ra mắt dịch vụ chuyển tiền về Việt Nam của mình. Dịch vụ gửi tiền ngân hàng này cho phép những người Mỹ gốc Việt gửi tiền qua mạng cực kỳ tiện lợi vào bất cứ tài khoản tiết kiệm Việt Nam đồng nào tại Việt Nam.  Với sự góp mặt của Việt Nam, dịch vụ chuyển tiền Xoom nay đã vươn tới 31 quốc gia trên toàn thế giới

“Chúng tôi rất vui mừng được thông báo rằng Xoom hiện đang mang đến cho các ngoại kiều Việt Nam một lựa chọn rất thuận tiện để gửi tiền về cho người thân của mình tại Việt Nam,” Ông John Kunze, Chủ tịch và Giám đốc điều hành của Xoom cho biết.  “Thị trường Việt Nam vẫn tương đối chưa được phục vụ đầy đủ trong lĩnh vực dịch vụ chuyển tiền qua mạng, trong khi rất nhiều người Mỹ gốc Việt luôn online và sử dụng điện thoại di động. Với Xoom, mọi người Mỹ gốc Việt đều có thể trải nghiệm việc chuyển khoản an toàn, thuận tiện bằng kỹ thuật số và rất hiệu quả về mặt chi phí với dịch vụ khách hàng suốt 24/7. Sẽ không còn cảnh xếp hàng chờ đợi hoặc điền các mẫu đơn.”

Xoom giúp các ngoại kiều Việt Nam gửi tiền trực tiếp từ computer, máy tính bảng (tablets) hoặc điện thoại di động một cách an toàn và thuận tiện đến bất cứ tài khoản tiết kiệm nào tại Việt Nam.  Khi thanh toán bằng tài khoản ngân hàng, khách hàng có thể gửi đi lên đến 2,999 đô-la và chỉ tốn 2,99 đô-la.  Người nhận có thể nhận được Việt Nam đồng từ tài khoản ngân hàng của họ mà không bị rủi ro khi giữ tiền ở nhà hoặc mang đi trên đường.

Quảng cáo trên Ti-vi
Xoom đã giới thiệu hoạt động hỗ trợ quảng cáo cho việc ra mắt tại Việt Nam này bằng một mẩu quảng cáo trên truyền hình dài 30 giây có tên “Gửi tiền về Việt Nam—Cách tốt hơn.”  Quảng cáo này sẽ được phát trên hầu hết các đài truyền hình tiếng Việt cho đến ngày 23 tháng 3 năm 2014, và có thể được xem tại đây: https://www.youtube.com/watch?v=KSIOytnWUR0.   Quảng cáo này là một phần của chiến dịch “Better Way” (Cách Tốt Hơn) đã giành được giải thưởng cho Xoom, được ra mắt vào năm 2011.

Giới thiệu về Xoom
Xoom là công ty cung cấp dịch vụ chuyển tiền kỹ thuật số hàng đầu, chú trọng vào việc hỗ trợ người tiêu dùng gửi tiền một cách nhanh chóng và hiệu quả về mặt chi phí bằng điện thoại di động, máy tính bảng (tablets) hoặc computer. Trong giai đoạn12 tháng kết thúc vào ngày 30 tháng 9 năm 2013, hơn 997,000 khách hàng của Xoom đã gửi hơn 5.1 tỷ đô-la về cho gia đình và bạn bè ở 30 quốc gia. Công ty có trụ sở tại San Francisco và có thể được tìm thấy qua mạng tại Xoom.com.

19
Dec

Xoom Celebrates 10 Years of Service to the Philippines

Filipino customers have been sending money through Xoom since December 2003

SAN FRANCISCO, CA, December 19, 2013 – Xoom Corporation (NASDAQ: XOOM), a leading digital money transfer provider, today announced the celebration of 10 years of business from the United States to the Philippines.  Since December of 2003, Xoom has partnered with the Philippines’ largest banks and retailers, launched ground-breaking initiatives and introduced a mobile app and SMS texting for those sending money and their recipients. Xoom’s business model has been a catalyst in the shift from offline, inconvenient cash-to-cash operators, to online and mobile.

“In 10 years, Xoom’s service to the Philippines has evolved from having one bank offering deposits in days, to services to more than 50 banks and retailers and money arriving instantly,” said John Kunze, President and CEO for Xoom.  “It has been a wonderful 10 years and we are happy to have served the Filipino-American community. We look forward to serving its remittance needs for another 10 years and beyond.”

Xoom’s partnerships with the Philippines’ largest banks, BDO Unibank, Inc., Bank of the Philippine Islands (BPI), Metrobank and Philippine National Bank (PNB), and leading retailers such as Cebuana Lhuillier Services Corporation and M. Lhuillier Financial Services Inc. and Globe GCASH, allow Xoom to provide bank deposit, cash pick-up at more than 13,000 convenient locations.

 Key Milestones

  • In 2003, Xoom’s inaugural money transfer service in the Philippines was launched with Equitable PCI Bank (later acquired by BDO) to service the needs of Xoom’s Filipino cash recipients
  • In 2006, Xoom added 700 cash pickup locations through Cebuana Lhuillier and One Network Bank’s Mindanao branches
  • Xoom and BPI partnered in 2007 for bank deposits
  • In 2008, Xoom and PNB partnered for money transfers available in minutes
  • Xoom added 24/7 cash pickup enhancements in 2009, with money available within minutes at 1,200 Cebuana Lhuillier, 1,000 M. Lhuillier and more than 400 GCASH remit locations and payout outlets
  • Rush door-to-door delivery service was introduced in 2010
  • In 2011, Xoom added cash pickup service in minutes with BPI and PNB
  • Xoom introduced Bank-to-Bank ULTRA in 2012, a higher-tiered level of service providing confirmed bank deposits in less than one hour
  • The  Xoom Money Transfer App became available in 2013 for Android and iOS devices
  • In 2013, Xoom launched StatusTrak, with text message and email updates; and POWR (Pay Only When Received), which provides customers assurance that Xoom will not charge them until their loved ones receive their money; also in 2013, Xoom offered instant deposits to all BDO accounts

“Xoom offers safe, convenient and cost-effective digital money transfers, with 24/7 customer service,” Kunze added. “We are all very proud of this 10 year milestone with the Philippines and grateful to our customers who helped get us here. Xoom continues to improve its services and we look forward to many more milestones in our service for Filipinos.”

About Xoom
Xoom is a leading digital money transfer provider, focused on helping consumers send money in a secure, fast and cost-effective way using their mobile phone, tablet or computer. During the 12 month period ended September 30, 2013, Xoom’s more than 997,000 active customers sent more than $5.1 billion to family and friends in 30 countries. The company is headquartered in San Francisco and can be found online at Xoom.com.

16
Dec

Xoom Announces Instant Deposit Service with BDO, the Largest Bank in the Philippines

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Money can be deposited instantly into any BDO account, 24 hours a day, seven days a week, 365 days a year

SAN FRANCISCO, CA, December 10, 2013 – Xoom Corporation (NASDAQ: XOOM), a leading digital money transfer provider, and BDO, the largest bank in the Philippines, have collaborated to offer instant bank deposit to all BDO accounts.  This new service allows Xoom customers to instantly send money directly into a BDO account.

“Xoom is committed to providing ‘instant’ in all of our services, and we are pleased to launch instant deposit with the largest bank in the Philippines, BDO.” said Julian King, Senior Vice President of Marketing and Corporate Development for Xoom. “With our collaboration with BDO, people can rest assured that their loved ones can receive their money without waiting or having to be mindful of cut-off times.  Xoom customers can send 24 hours a day, seven days a week, every day of the year from their computer, mobile phone or tablet.”

In the past, people were mindful of cut-off times, arranging their schedule to get to the bank to deposit their money and not have to wait another full day.  Instant deposit means no waiting on the part of either the sender or recipient, making this a fast and convenient service for all Xoom customers. Visit Xoom.com/philippines  for more information.

About Xoom
Xoom is a leading digital money transfer provider, focused on helping consumers send money in a secure, fast and cost-effective way using their mobile phone, tablet or computer. During the 12 month period ended September 30, 2013, Xoom’s more than 997,000 active customers sent more than $5.1 billion to family and friends in 30 countries. The company is headquartered in San Francisco and can be found online at Xoom.com.

12
Dec

Éxito Joins Xoom’s Cash Payout Network for Money Transfers to Colombia

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Éxito, Carulla and Surtimax Supermarkets enter online and mobile remittances with Xoom

SAN FRANCISCO, CA, December 12, 2013 – Xoom Corporation (NASDAQ: XOOM), a leading digital money transfer provider, has announced a partnership with Éxito, Carulla and Surtimax supermarkets, offering Xoom’s international money transfer services at more than 210 locations throughout Colombia.  The partnership expands Xoom’s payout network to more than 1,000 cash payout locations in Colombia.

“Éxito, Carulla and Surtimax supermarkets are a part of Grupo Éxito — the largest retail company in South America,” says Julian King, Xoom’s Senior Vice President, Marketing and Corporate Development. “They are open late every day of the year, Sundays and holidays included, which makes this very convenient for our customers, as they don’t have to rush from work to receive their money.  Grupo Éxito is a great addition to Xoom’s Colombian network.”

Xoom customers can send up to $1,000 for cash pickup at Éxito, Carulla and Surtimax supermarkets.  Customers do not need to purchase at Éxito or Carulla to receive their cash; just go to the customer service desk, present their government ID and an Éxito staff member will assist them. Click this link  Xoom.com/exito  for more information.

“Both Éxito and Xoom are committed to excellent customer service, reliability and convenience,” says Giovanni Velásquez Ruiz, Director de Canales Alternos at Grupo Exito.  “We’re proud of Xoom, now offering its customers a safe and convenient way to pick up cash through the Éxito network.”

To send money to Colombia, customers log on 24 hours a day, seven days a week, from any internet connected device and follow the simple steps to complete their money transfer.

Spanish Language App and SMS Text Alerts
Earlier this year, Xoom announced that it is the first pure-play remittance provider to offer a Spanish-language App for Android and iOS phones.  The Xoom App is unique in its simplicity, allowing Xoom customers to complete a quick send money transfer to their recipient with  “one tap and one swipe.” This slide-to-send technique allows Xoom customers to send a money transfer to an existing recipient in just seconds.

Xoom offers customers a Spanish-language experience on its mobile App, their desktop and mobile sites and their 24-hour customer care center.

In addition to fast and simple money transfers on the go, Xoom customers can use the App to track the status of their money transfer as their money moves to their loved ones.  Other key features of the Xoom App include the ability to review Xoom’s low fees, check exchange rates, contact customer service and access links to other Xoom services.

The Xoom App is available at the Apple AppStore and Google Play.

About Xoom
Xoom is a leading digital money transfer provider, focused on helping consumers send money in a secure, fast and cost-effective way using their mobile phone, tablet or computer. During the 12 month period ended September 30, 2013, Xoom’s more than 997,000 active customers sent more than $5.1 billion to family and friends in 30 countries. The company is headquartered in San Francisco and can be found online at Xoom.com.

About Éxito
Grupo Éxito is the first company in the commercial sector in Colombia, and has over 60 years experience in the business field. The Colombian chain works with quality products in diverse sectors such as food, personal, pets, entertainment, textiles, cleaning products and appliances.

Grupo Éxito in Colombia recently introduced a new mobile service, Mobile Success, a business aimed at customers of the chain and their family.

Other services and activities that complement services of Grupo Éxito are consumer loans to customers, travel agents, textile and food industries, electronic commerce, fuel distribution and a real estate business that develops shopping centers. Through of all these lines of business, Grupo Éxito directly employs over 37,000 people.    

12
Dec

Grupo Éxito se une a la red de pagos en efectivo de Xoom para transferencias de dinero a Colombia.

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Ahora Almacenes Éxito, Supermercados Carulla y Surtimax aceptan envíos de dinero por Internet y dispositivos móviles a través de  Xoom.

SAN FRANCISCO, CA, 12 de diciembre de 2013 - Xoom Corporation (NASDAQ: XOOM) proveedor de transferencias digitales de dinero líder en su campo, ha anunciado su asociación con Almacenes Éxito y los Supermercados Carulla y Surtimax, para ofrecer los servicios internacionales de transferencia de dinero de Xoom en más de 210 sucursales en Colombia. Esta asociación amplía la red de pagos de Xoom a más de 1.000 puntos de pago en Colombia.

“Almacenes Éxito y Supermercados Carulla y Surtimax son parte del Grupo Éxito – una de las empresas del sector retail más grande de Sur América”, dice Julian King, Vicepresidente Senior de Mercadeo y Desarrollo Corporativo de Xoom. “Ellos abren hasta tarde todos los días del año, incluyendo domingos y festivos, lo cual es muy conveniente para nuestros clientes, ya que no tienen que salir corriendo de su trabajo para recibir su dinero. El Grupo Éxito es una gran adición a la red colombiana de Xoom.”

Los clientes de Xoom pueden enviar hasta USD 1.000 para pago en ventanilla en Almacenes Éxito y Supermercados Carulla y Surtimax. Los clientes no necesitan hacer compras en Éxito o Carulla para recibir su dinero; simplemente ir a servicio al cliente, presentar su identificación y, un empleado de Éxito los atenderá. Haga clic en este enlace Xoom.com/exito para más información.

“Tanto Éxito como Xoom están comprometidos con excelente servicio al cliente, confiabilidad y conveniencia”, dice Giovanni Velásquez Ruiz, Director de Canales Alternos del Grupo Éxito. “Estamos orgullosos de Xoom, que ahora ofrece a sus clientes un modo seguro y conveniente para recibir dinero a través de la red de Éxito”.

Para enviar dinero a Colombia, los clientes pueden registrarse las 24 horas al día, siete días a la semana, desde cualquier dispositivo conectado a Internet y, seguir unos sencillos pasos para completar su transferencia de dinero.

App en español y alertas por mensajes SMS de texto
Al principio de este año, Xoom anunció que es el primer proveedor especializado en giros que ofrece una App en español para teléfonos Android e iOS. La App Xoom sobresale por su sencillez, ya que permite que los clientes de Xoom completen una transferencia de dinero a su destinatario con “sólo tocar y deslizar”. Esta técnica de deslizar para enviar permite que los clientes de Xoom envíen dinero a un destinatario existente en tan sólo segundos.

Xoom ofrece a sus clientes una experiencia en español en su App móvil y página de Internet y presta un servicio de atención al cliente las 24 horas.

Además de transferencias de dinero sencillas y fáciles sobre la marcha, los clientes de Xoom pueden usar la App para hacer seguimiento del estatus de su envío, mientras el dinero llega a sus seres queridos. Otras características claves de la App Xoom incluyen la capacidad de revisar las bajas comisiones de Xoom, verificar tipos de cambio, contactar a servicio al cliente y enlaces de acceso a otros servicios de Xoom.

La App Xoom se consigue en la App Store de Apple y en Google Play.

Acerca de Xoom
Xoom es un proveedor líder de transferencias digitales de dinero, dedicado a ayudar a los consumidores a enviar dinero de manera segura, rápida y económica, usando su celular, su tableta o su computadora. Durante el periodo de 12 meses terminado el 30 de septiembre de 2013, más de 997.000 clientes activos de Xoom enviaron más de USD 5.100 millones a familiares y amigos en 30 países en todo el mundo. La empresa tiene su sede en San Francisco y se puede encontrar en Internet en Xoom.com.

Acerca de Éxito
El Grupo Éxito es la empresa número uno en el sector retail en Colombia, con más de 60 años de experiencia en el campo de los negocios. Esta cadena colombiana trabaja con productos de calidad en sectores tan diversos como alimentos, artículos personales, mascotas, entretenimiento, textiles, artículos de aseo y electrodomésticos.

El Grupo Éxito introdujo recientemente en Colombia un nuevo servicio móvil, Móvil Éxito, un negocio dirigido a los clientes de la cadena y sus familias.

Otros servicios y actividades que complementan los servicios del Grupo Éxito son, crédito de consumo a sus clientes, agencia de viajes, industrias textiles y de alimentos, comercio electrónico, distribución de combustibles y una unidad inmobiliaria que desarrolla centros comerciales. A través de estas líneas de negocios, el Grupo Éxito emplea directamente a más de 37.000 personas.

9
Dec

Xoom and its Customers Sent $220,000 to Typhoon Yolanda Relief Efforts

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SAN FRANCISCO, CA, December 9, 2013 – Xoom Corporation (NASDAQ: XOOM), a leading digital money transfer provider, today announced that Xoom, along with its customers, have donated more than $220,000 to Filipino relief agencies to help victims impacted by Typhoon Yolanda.

Xoom and its customers donated the money to the Philippine Red Cross (PRC) and the ABS-CBN Foundation (ABS).  In addition to Xoom’s initial donation of $50,000 to the PRC, Xoom contributed 100 percent of all money transfer fees for contributions sent by Xoom customers to the PRC.

“Typhoon Yolanda was the most powerful storm ever to make landfall and its impact across the Philippines has been devastating,” said Pia Guter, Xoom’s Director of Marketing for the Philippines.  “Thank you to our customers, who made donations through Xoom to help our kababayans.  Our hearts go out to those affected by this powerful storm, and our thoughts are with the victims and their families, as well as the Filipino community around the world.”

About Xoom
Xoom is a leading digital money transfer provider, focused on helping consumers send money in a secure, fast and cost-effective way using their mobile phone, tablet or computer. During the 12 month period ended September 30, 2013, Xoom’s more than 997,000 active customers sent more than $5.1 billion to family and friends in 30 countries. The company is headquartered in San Francisco and can be found online at Xoom.com.

8
Nov

Help Typhoon Yolanda Victims by Donating Through Xoom

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Xoom to donate 100% of money transfer fees for all donations sent to the Philippine Red Cross, November 8-30, 2013

SAN FRANCISCO, CA November 8, 2013Xoom Corporation (NASDAQ: XOOM), a leading digital money transfer provider has announced that it will contribute 100% of money transfer fees for all donations sent to the Philippine Red Cross (PRC) from Xoom.com in support of those affected by Typhoon Yolanda.  From today through November 30, customers can visit Xoom.com/philippines to send a donation directly to the PRC’s Peso bank accounts.

“The most powerful storm ever to make landfall has hit the Philippines and has devastated much of the Visayas,” said Julian King, Xoom’s Senior Vice President, Marketing and Corporate Development. “Our hearts go out to those affected by this powerful storm and our thoughts are with the victims and their families. Xoom is encouraging people to help the Filipino community in their rescue and recovery efforts by donating to the Philippine Red Cross.”

To make a donation to the PRC with Xoom, customers can follow these steps:

Step 1 – Sign up for a Xoom.com account, or sign in to your existing Xoom account.

Step 2 – Select Bank Deposit as the way in which you would like the money received.

Step 3 – Enter the following:

Recipient Name - Philippine Red Cross (PRC)

(PRC) Bank Account Details:  The following PRC bank account details will be needed at the time of the transaction to make their donation:

PRC Peso Account
Banco de Oro: 004530018647
Metrobank:  1513041631228
Philippine National Bank: 375283500034

Enter Recipient Address and Phone Number
Philippine Red Cross
National Headquarters
Bonifacio Drive, Port Area
Manila 2803, Philippines
Phone Number:  527-0000

Note: In addition to the money transfer fee, Xoom generates revenue when it changes your dollars into a foreign currency.

About Xoom
Xoom is a leading digital money transfer provider, focused on helping consumers send money in a secure, fast and cost-effective way using their mobile phone, tablet or computer. During the 12 month period ended September 30, 2013, Xoom’s more than 997,000 active customers sent more than $5.1 billion to family and friends in 30 countries. The company is headquartered in San Francisco and can be found online at Xoom.com.

7
Nov

Xoom Launches New Hispanic Television Commercials as Part of the “Better Way” Advertising Campaign

No Hablo Español” and “Roulette” join Xoom’s Award-winning Latin American Advertising Lineup

SAN FRANCISCO, CA, November 7, 2013 – Xoom Corporation (NASDAQ: XOOM), a leading digital money transfer provider, has introduced two new television commercials for the Latin American market as a part of the “Better Way” campaign launched in 2011.

The first commercial, entitled “No Hablo Español” (“I Don’t Speak Spanish”) shows a frustrated man, Oscar, who goes to a  store to send money home, but is met with a money transfer agent who says, “Umm, what?” and then “Sorry, no hablo español,” as she blows a bubble from her chewing gum,  leaving Oscar helpless.  He goes home to see his wife, Olivia, at the table with her laptop sending money through Xoom.com.  Olivia says to Oscar: “Usa Xoom.com, que esta español” (“Use Xoom.com, it is in Spanish”).

The second commercial, “Ruleta” (“Roulette”), features Oscar, once again, entering a store to send money, asking the agent “How much does it cost to send $300?”  The agent has a spinning wheel next to her with descriptions: “too expensive,” “you pay double” and a smaller panel, “free.”  Oscar spins and comes up with “you pay double” sign and reacts “oops.”   At home, Olivia asks Oscar, “Did you send the money?” When Oscar tells her what happened, she says “Next time, use xoom.com.”

Sending money on xoom.com is truly magical and transformative, offering senders an experience that is safe, convenient, fast and fairly priced,” says Julian King, Xoom’s Senior Vice President, Marketing and Corporate Development.  “With these two new ads, we are able to deliver these messages with likeable characters that resonate with consumers.

“Xoom’s ‘Better Way’ campaign was launched in November 2011 with more than a dozen innovative commercials airing these past two years,” King added.  Last fall, Xoom won the gold from the ANA Multicultural Excellence Awards for “Save the Pigs,” as best campaign developed to reach Hispanic consumers.

“No Hablo Español” and “Roulette” are the latest television ads from Xoom targeting the Spanish-language audience.  The commercials are running on major Spanish-language television through the end of the year.

About Xoom
Xoom is a leading digital money transfer provider, focused on helping consumers send money in a secure, fast and cost-effective way using their mobile phone, tablet or computer. During the 12 month period ended September 30, 2013, Xoom’s more than 997,000 active customers sent more than $5.1 billion to family and friends in 30 countries. The company is headquartered in San Francisco and can be found online at Xoom.com.

7
Nov

Xoom lanza nuevos comerciales hispanos de televisión como parte de su campaña de publicidad “Una mejor opción”

“No hablo español” y “Ruleta” se suman al galardonado repertorio de anuncios latinoamericanos de Xoom

SAN FRANCISCO (CA), 7 de noviembre del 2013. Xoom Corporation (NASDAQ: XOOM), proveedor líder de envíos de dinero, ha presentado dos nuevos comerciales de televisión para el mercado latinoamericano, como parte de la campaña “Una mejor opción”, introducida en el 2011.

El primer comercial, titulado “No hablo español”, muestra a un hombre frustrado, Oscar, que va a una tienda para enviar dinero a su país, pero lo recibe una agente de envíos de dinero que le dice “Umm, what?” seguido de “Sorry, no hablo español”, al tiempo que masca y juega con un chicle, por lo que Oscar queda completamente desatendido. Más adelante, Oscar llega a su casa y encuentra a su esposa, Olivia, sentada en la mesa frente a su portátil, enviando dinero por medio de Xoom.com. Olivia le dice a Oscar: “Usa Xoom.com, que está en español”.

El segundo comercial, “Ruleta”, presenta de nuevo a Oscar entrando a una tienda para enviar dinero, y le pregunta a la agente: “¿Cuánto cuesta enviar $ 300?”. La agente tiene una ruleta a su lado, con las leyendas “muy caro”, “paga el doble” y, en un panel más pequeño, “gratis”. Oscar gira la rueda, y la rueda se detiene en la leyenda de “paga el doble”, a lo que él reacciona con un gesto de resignación. Ya en casa, Olivia le pregunta a Oscar, “¿Enviaste el dinero?”. Cuando Oscar le cuenta lo que pasó, ella le dice: “La próxima vez, usa Xoom.com”

Enviar dinero a través de xoom.com es algo realmente mágico y transformador, ya que ofrece a los remitentes la experiencia de un servicio seguro, a la mano, rápido y al precio justo”, dice Julian King, Vicepresidente Senior de Mercadeo y Desarrollo Corporativo de Xoom, y agrega, “con estos dos nuevos anuncios podemos transmitir estos mensajes con personajes agradables que están en sintonía con los consumidores”.

“La campaña “Una mejor opción” se lanzó en noviembre del 2011 con más de una docena de comerciales innovadores que han salido al aire en estos últimos dos años”, añadió King. El pasado otoño, Xoom ganó oro en los Premios ANA de Excelencia Multicultural con “Salva a los cerdos” como mejor campaña desarrollada para llegar a los consumidores hispanos.

“No hablo español” y “Ruleta” son los más recientes anuncios de televisión de Xoom dirigidos a la audiencia hispana. Los comerciales se transmitirán hasta finales de año en los principales canales de televisión en español.

Acerca de Xoom
Xoom es un proveedor de envíos de dinero por Internet, dedicado a ayudar a los consumidores a enviar dinero de manera segura, rápida y económica con su celular, tableta o computadora. Durante los 12 meses que concluyeron el 30 de septiembre del 2013, los más de 997.000 clientes activos de Xoom enviaron más de $ 5.100 millones a familiares y amigos en 30 países. La compañía tiene sede en San Francisco, y su sito web es Xoom.com.