When it comes to watching television, it may be that the only thing everyone can agree on is that the ultimate symbol of authority is the person who is holding the remote control. Everything else is up for grabs, or so it seems. But of course, it goes far beyond broadcast TV. In the mix, there is also streaming television, videos and on-line movies as well.
Xoom came up with a provocative question in its latest survey of Fil-Am customers who use the global money transfer giant. Xoom asked, ‘How often do you watch non-Filipino videos, shows or movies on-line?’
The answers are telling, and what they’re telling us is that Filipinos have strong opinions about their entertainment intake and that they are steadfastly loyal to a specific source of it.
Less than a quarter of the Fil-Ams surveyed, 23 percent, said they watch non-Filipino videos, shows or movies online more than five hours a week. Meanwhile, 20 percent said that number is three to five hours a week and 27 percent answered less than three hours a week. The largest percentage of respondents – 30 percent – said that they never watch non-Filipino videos, shows or movies online.
Staying connected isn’t just about maintaining a relationship because there clearly is a practical side to it as well. The truth is that if you’re not connected, you’re out of touch, literally, at least in one particular instance that probably you and everyone around you understands easily.
Consider the question Xoom recently asked its Fil-Am customers in an exclusive survey conducted by the money transfer leader. Xoom asked ‘What devices do you use at home to access the internet?’
Perhaps not surprisingly, there was an overwhelming choice – laptop or desktop was the answer from 96 percent of the respondents in the survey. Some 34 percent said they used their smart phone to access the internet at home and 16 percent answered that they used their tablet while 12 percent who took the survey said something else.
It seems possible that smart phones are most often used when you’re on the go, and that it’s more convenient to log on using your laptop or desktop when you’re at home. But whatever device to access the internet works best for you, it seems clear that staying connected is becoming an even greater part of our lives. And it probably isn’t going to slow down anytime soon.
You probably check the mailbox at home once a day. You eat one breakfast, one lunch and one dinner a day… unless you’re really, really hungry, of course. You take one shower a day, or at least the people you work with hope you do.
The people at Xoom, the money transfer company with the global reach, started wondering about something else that is probably part of your regular routine. So Xoom conducted an exclusive survey of its Fil-Ams customers and asked a very pertinent question: ‘How frequently do you visit Facebook?’
No brainer, right? Correct. Xoom’s survey revealed that 63 percent of the respondents said they visit Facebook at least once a day. There are probably many who might think more people could have said something like, oh, once every 10 or 15 minutes.
Anyway, eight percent of the respondents said two-to-six times a week, four percent said once a week, nine percent had other responses and 18 percent said they never checked their Facebook at all. For anyone who thought this is actually Facebook World, that’s a telling percentage.
But what does the 63 percent level of those who said they visit Facebook at least once a day tell us? Never mind, they’re probably logging on right now.
When it comes to jobs, could it be that we’re pretty much resistant to change? That’s probably not so surprising in this day and age and with our economy being what it is. So there could be one rule to follow: If you’ve got a job, keep it.
Xoom conducted an exclusive survey of its customers recently, asking this question: “If you could switch jobs, what new job would you choose?” Think about that one. Xoom, the global money transfer company, discovered that almost half of the respondents in the survey simply said that they wouldn’t change jobs at all – 45 percent.
Of course, not everyone agreed, because it sure would be unusual if everyone did. Some 12 percent of the people in the Xoom survey said if they could choose a new job, that job would be a businessman or entrepreneur. Another popular survey answer was nurse, which eight percent chose. Seven percent said doctor/dentist, four percent said computer engineer and three percent chose lawyer.
And a full 20 percent of the respondents in the Xoom survey said they would select something else entirely different if they were to choose a new occupation. What? No one selected millionaire?
There are several important reasons why Fil-Ams choose one money transfer company over another. And why not? After all, it’s your money, so you’ve got your own good reasons.
That’s why Xoom, a global leader in the money transfer business, conducted an exclusive survey to discover what the most important qualities its customers look for when selecting a money transfer company.
Convenience for the sender was the top response and, perhaps not so surprising, convenience for the recipient was second. Speed, safety and security and the fees that are charged rounded out the top five responses.
Take any or all of the top five reasons and Xoom remains the right choice in selecting a money transfer company. It’s the hallmark of Xoom to be convenient, fast, secure and to offer reasonable costs.
Filipinos know a great business model when they see one, and that’s why Xoom easily covers the top reasons for money transfers back home.
Xoom offers instant deposits to all Metrobank, PNB and BDO accounts. Xoom customers can access deposits 24 hours a day and seven days a week. What’s more, the Xoom Money Transfer App has launched for Android and iOS devices. Plus, the fees charged are about half of the industry leader.
Sounds convenient, fast, secure and low-cost, doesn’t it?
Xoom’s New Television Commercial for the Filipino Market Touts the Convenience of Sending Money Online
“Mallrats” joins Xoom’s Award-winning Filipino Advertising Lineup as part of the “Better Way” Campaign
SAN FRANCISCO, CA, March 11, 2014 – Xoom Corporation (NASDAQ: XOOM), a leading digital money transfer provider, has introduced a new television commercial for the U.S. Filipino market entitled “Mallrats.” The commercial began airing this week and speaks to the message of sending money anytime, anywhere with Xoom.com
“Mallrats” depicts a frustrated dad, Joey, who is at the mall with his crying infant who is also in need of a diaper change. Joey was going to send money at a mall location, but had to leave the long line to tend to his baby’s needs. When he rushes back to the location, Joey finds that it has closed. Fortunately, his wife calls him on his cell phone to let him know that she can send the money easily using her mobile device. “Mallrats” ends with the tagline “Stop waiting in line – Xoom it online.” The new commercial can be viewed below or on Youtube.
“The Xoom experience of sending money to the Philippines in a matter of seconds is truly magical and transformative,” says Julian King, Xoom’s Senior Vice President, Marketing and Corporate Development. “Why waste time going out of your way to send money? Xoom offers senders the digital alternative that is safe, convenient and fast, and people can send money to their loved ones any time, anywhere from their desktop, smartphone or tablet device. With ‘Mallrats,’ we are able to deliver these messages with likeable characters that resonate with consumers.” The ads are running on TFC, GMA and other regional Asian channels.
Xoom’s Filipino advertising has won back-to-back Bronze Award prizes in the 2012 and 2013 Telly Awards under the Regional TV and Multi-Market Category for TV commercials. The Telly Awards honors the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. For more than 25 years, the Telly has been a symbol of creative excellence.
Xoom is a leading digital money transfer provider in 31 countries, focused on helping consumers send money in a secure, fast and cost-effective way using their mobile phone, tablet or computer. During the year ended December 31, 2013, Xoom’s more than one million active customers sent more than $5.5 billion to family and friends. The company is headquartered in San Francisco and can be found online at Xoom.com.
It’s hardly a secret that we live in an on-line, digital society right now. That’s simply the way it works. We find ourselves right in the middle of a hurry-up, fast-paced lifestyle and we want our information, well, 10 minutes ago would be just fine, thank you.
Our need for speed breaks out onto many platforms, which is what Xoom found out recently in a survey of its customers. Respondents were asked what kind of an electronic device did they intend to purchase in the next six months.
The results showed that exactly half said they would buy either a laptop (29 percent) or a smart phone (21 percent) before six months are up. And another 16 percent said they would purchase a tablet.
And this is important for what reason? One of the biggest and most important is that it makes it easier and faster for FilAms to use Xoom and transfer money back home to their Filipino family, friends and loved ones.
Xoom’s online money transfer to the Philippines has always been quick and easy, and now it’s even quicker with the emergence of the Xoom Money Transfer App, available for Android and iOS devices. So as it turns out, those who are in the market for smart phones really are pretty smart themselves.
When you travel, the world gets smaller. Time and distance don’t seem to mean as much as before because the globe isn’t as massive as it used to be. And whether it’s the reason for the journey or the destination itself that matters most, Fil-Ams have got it figured out for themselves.
According to an exclusive survey of its customers by Xoom, a global leader in money transfer, an overwhelming majority of 87 percent of its customers travel to the Philippines at least once a year.
But look inside the numbers. The reason is simple why so many Fil-Ams travel to the Philippines on such a regular basis. It’s that friends and family and loved ones are always an integral part of their lives. Few people are as close-knit as Filipinos and a bunch of time zones and hours of air travel aren’t going to change that perspective.
The connection to home, the belief in strong family ties, the bonding to country and a proud nationality – they’re all central to the unique and personal makeup of Filipinos who live in the U.S. Eventually, the core reason why the vast majority of Fil-Ams visit the Philippines at least once a year becomes clear. There’s no place like home.