One of the great pleasures at this time of year is the ‘gift’ of giving. Showing a token of your affection to the people that you’re close to is such a worthwhile act, and it’s appreciated in such a heartwarming manner. For sure, those on the receiving end of gifts, they clearly are feeling just as special to be remembered in such a thoughtful way. But at the same time, remember that gift-giving comes with some time constraints. You’ve got to shop and you’ve got to send.
Working one step ahead, Xoom decided to conduct a survey, asking its FilAm customers a seasonal question – What Christmas gift will you give your loved ones back home in the Philippines?
Xoom, a leader in the money transfer business, found out that the overwhelming top answer was money, from 82 percent who took part in the survey. Another 41 percent said their choice of Christmas gift for their loved ones was clothes or shoes or wearing apparel. Some 32 percent said they would give food to their friends and family in the Philippines and 14 percent answered that a greeting card was their choice of Christmas gift.
It’s probably difficult, if not totally impossible, to find someone who doesn’t like a good deal. That doesn’t necessarily mean you like shopping, but it sure smooths out the rough edges if you can save money and still find the goods that you’re looking for.
Shopping on Black Friday has graduated from being the new kid on the block to a legitimate national pastime. Stores open earlier and earlier, the online deals get better and better and the crowds get larger and larger. It’s hard to miss Black Friday anymore.
As it turns out, the answers were basically ‘everywhere.’
Some 34 percent of the respondents in the survey said they will shop in stores while 23 percent said they would shop both in stores and online. And 12 percent answered that they would do their Black Friday shopping online only. Meanwhile, 31 percent said they didn’t have any plans to shop at all on Black Friday.
Let’s talk about food, probably one of the more popular topics to discuss. Specifically, let’s talk about lunch. Eating lunch isn’t just a way to fill your tank, it can also be a welcome break from work, it represents the daily transition from morning to afternoon, it’s a good time to socialize or it’s simply an opportunity to eat the kind of food you enjoy.
But where do you eat your lunch? Xoom was interested in that question, so the money transfer business conducted a survey of its FilAm customers to find out. What Xoom discovered was a revealing cross-section of lunch-time locales.
The majority of respondents, 54 percent of those surveyed, said they eat lunch at home. Those in office settings weighed in, too. A full 17 percent answered the question by saying they at their desk at work and following closely behind, 16 percent said they eat their lunch in the office cafeteria or the lunch room. And 9 percent of those who took part in the survey said they eat their lunch in restaurants. Bon appétit.
Holding the TV remote control is a position of power. Everybody knows that. Having the TV remote control device in your hands means the place where you’re parked on the sofa represents the current seat of authority.
Yes, you can change the television channel, although politeness dictates that it’s usually nice to ask anyone else in the room if they mind. But there’s also something else you can do with the remote control. You can mute the sound. It might be wise to ask for permission to do that as well.
On the other hand, if you do mute the sound, you can’t watch the TV commercials. Now that’s a subject that interested Xoom. The money transfer business powerhouse conducted an exclusive survey of its FilAm customers and simply asked if they enjoy watching commercials on television.
The most popular response was ‘sometimes,’ given by 53 percent of those who answered the survey while 25 percent said they did not watch the TV commercials and 22 percent said that they did indeed watch the commercials.
Everyone has their own tastes in television shows, which can take you anywhere from sports to news to entertainment to specials and so many more. That’s one of the great things about having options, so you can choose your favorite. And there’s one particular genre of TV shows that have endured for a very long time. That would be the soap opera, or to the Filipino community, the Philippine drama, or teleseryes.
We already know that the teleseryes, which are aired in prime time, can bring some of the highest advertising rates in Philippine television. So they are lucrative.
But are they really popular with the FilAm audience? Xoom wanted to find out. So Xoom, a leader in the global money transfer business, decided to conduct an exclusive survey of its FilAm customers and get the answer. Xoom asked the question ‘Do you watch Filipino teleseryes?’
Let’s just say the teleseryes are popular. A majority of the respondents, a full 60 per cent, said they did indeed watch teleseryes. Meanwhile, 40 percent of those who answered the survey said they do not watch Filipino teleseryes.
Most people realize that their families are probably the most vital ingredient in their lives and also that having children adds up to a satisfying aspect of family life. Everyone realizes that having children is an important decision and that such a decision does not come easy sometimes. But if you do choose to have a child, there’s another big decision to make then. So just how many children do you have in your household?
This is an interesting question to think about, so much so that Xoom decided to take a closer look at the intriguing situation of having children. Xoom recently conducted an exclusive survey of some of its best Fil-Am clients to find out the answer to this question: How many children are in your household?
A majority of the respondents – 56 percent – said they had no children in their households. Meanwhile, 44 percent of those who answered the survey came up with different numbers.
Exactly 19 percent who answered the survey said they had two children; and the same percentage, 19 percent, said there were two children in their household. Also, six percent said there were three or more children in their household. Hopefully there are enough TV remote controls to go around.
Xoom’s Newest Advertising Campaign for the Filipino Market Features Testimonials from Actual Xoom Customers
“Usapang Padala with Xoom.com” latest in Xoom’s Award-winning Filipino Advertising Lineup
SAN FRANCISCO, CA, October 13, 2014 – Xoom Corporation (NASDAQ: XOOM), a leading digital money transfer provider, has launched a new Filipino advertising campaign for the U.S. Filipino market based on testimonials from their Fil-Am customers. Titled “Usapang Padala with Xoom.com,” the multimedia campaign features customers who share their personal stories, to illustrate how much they trust Xoom for their money transfers back home.
“It’s gratifying to see and hear how Xoom has changed our customers’ lives and to showcase endorsements from real customers –not actors –in our latest commercials,” said Pia Palpal-latoc Guter, Director of Marketing for the Philippines at Xoom. “As a Filipino who sends money back home to my family, I see myself in their shoes. Our customers depend on us and we need to be reliable, transparent and ready to address any concerns they may have. Plus, staying in touch with our community helps us to continually improve our services.”
One customer featured in the television commercials is Rose Alvarez, an ICU nurse who lives in Chicago, Illinois. Due to the odd hours of her shift, she had been withdrawing cash the day before sending the money, and having to physically carry the cash to the Filipino store to send to her parents. One evening, after withdrawing cash from her bank, she went out with friends and a pickpocket stole the cash from her purse. That was the end of the offline cash-and-carry method for Alvarez.
In 2006, Alvarez was introduced to Xoom through television ads and recommendations from other Fil-Am friends who had been using the service. After trying Xoom, she quickly discovered how safe, fast and reliable it was to send money back home to her parents. She has been a loyal Xoom customer ever since. “If I used Xoom, I would not have lost cash. I could’ve sent the money to my parents instead,” said Alvarez.
Alvarez has particularly enjoyed the ease and convenience that Xoom offers. “My hospital shifts change so now I don’t have to worry about a remittance center’s hours of operation,” said Alvarez. “With Xoom, I can send from anywhere, anytime. During winter when it’s cold, I also don’t need to go outside anymore.” She concludes by saying that Xoom is the easiest and most convenient online money transfer service for her, and has provided the ideal solution to her previous challenges in sending funds back home to her parents.
The new commercials can be viewed here:
Xoom’s Filipino advertising has won Telly Awards Bronze prizes three years in a row — 2012, 2013 and 2014 — under the Regional TV and Multi-Market Category for TV commercials. The Telly Awards honors the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. For more than 25 years, the Telly has been a symbol of creative excellence.
Xoom is a leading digital money transfer provider that enables consumers to send money to 30 countries in a secure, fast and cost-effective way, using their mobile phone, tablet or computer. During the 12 months ended June 30, 2014, Xoom’s more than 1.1 million active customers sent approximately $6.3 billion to family and friends. The company is headquartered in San Francisco and can be found online at Xoom.com.
Sending money back home to friends and family in the Philippines is a unique bonding moment for both parties. The people back home receive something tangible and valuable while the sending party owns a feeling of accomplishment and personal reward for doing something empowering that makes all parties feel warm. That’s a powerful combination for everyone.
Xoom is an acknowledged leader in the global money transfer business and has made it very easy for its customers to send money back home, especially online and through its popular new mobile app. Click, and Xoom, the money is there.
Xoom decided to conduct a survey of its Fil-Am customers to find out more about the tendencies of sending money online. Xoom asked the question: How likely are you to send your next money transfer online?
The highest percentage of the respondents, 32 percent, said they were very likely to send their next money transfer online while 29 percent of those who answered the survey question said they were likely to go online to send their next money transfer.