Xoom Launches Latest Filipino Advertising Campaign
“Ubos Oras” and “Ubos Pera” join Xoom’s Award-winning Filipino Commercial Lineup
SAN FRANCISCO, CA, September 18, 2013 –Xoom Corporation (NASDAQ: XOOM), a leading digital money transfer provider, has introduced its latest advertising campaign for the Philippines with two new television commercials.
The first commercial, entitled “Ubos Oras” (“Time Wasted”), introduces the new Xoom Money Transfer App for Android and iOS devices. “Ubos Oras” shows a frustrated husband who is trying to send money but is faced with long lines and traffic. Fortunately, his wife comes to his rescue and shows him how to use the Xoom app, with the slide-to-send technique that allows Xoom customers to quickly send money transfers in just minutes. She concludes by telling him “now you have time for… me” as they head to a nice dinner at an elegant restaurant.
The second commercial, “Ubos Pera” (“Money Wasted”), features Filipino star Ai Ai delas Alas who shows the same husband and all the “hidden costs” of sending money in person. Xoom saves customers time and money with fees as low as $4.99 to send up to $2,999.
Both ads end with the tagline “Stop waiting in line – Xoom it online.”
“The Xoom experience is truly magical and transformative,” says Julian King, Xoom’s Senior Vice President, Marketing and Corporate Development. “Xoom offers senders a service that is safe, convenient, fast and fairly priced, and people can send money to their loved ones any time, anywhere from their desktop, smartphone or tablet device. With these two new ads, we are able to deliver these messages with likeable characters that resonate with consumers.” The ads are running on TFC and GMA through the end of the year.
Xoom’s Filipino advertising has won back-to-back Bronze Award prizes in the 2012 and 2013 Telly Awards under the Regional TV and Multi-Market Category for TV commercials. The Telly Awards honors the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. For over a quarter century, the Telly has been a symbol of creative excellence.
Xoom is a digital money transfer provider, focused on helping consumers send money in a secure, fast and cost-effective way using a smartphone, tablet or computer. During the 12 month period ended June 30, 2013, Xoom’s more than 915,000 active customers sent more than $4.3 billion to family and friends in 30 countries. The company is headquartered in San Francisco and can be found online at Xoom.com.