Xoom Wins Another “Telly Award” for “Captain Xoom” Television Commercial
“Captain Xoom” campaign garners Xoom Bronze Award for Second Straight Year
SAN FRANCISCO, August 5, 2013 – Xoom Corporation, (NASDAQ: XOOM), a leading digital money transfer provider, has won the 2013 Bronze Award prize in this year’s Telly Awards for the Philippines “Captain Xoom” campaign, under the Regional TV and Multi-Market Category for TV commercials.
The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. The 33rd Annual Telly Awards received more than 12,000 entries from all 50 U.S. states and five continents. For over a quarter century, the Telly has been a symbol of creative excellence.
“Captain Xoom” is the transformation story of a bumbling husband into a superhero whose mission is to make money transfers easier for senders. His transformation came about when he first used Xoom.com to send money to the Philippines. As a superhero on the side of the sender, Captain Xoom educates senders on all the great benefits of sending money with Xoom, namely convenience, speed and safety.
“The Xoom experience is truly magical and transformative,” says Julian King, Xoom’s Senior Vice President, Marketing and Corporate Development. “Xoom offers senders a service that is safe, convenient, fast and fairly priced, and people can send money to their loved ones any time, anywhere from their desktop, mobile or tablet device. Xoom continues to build and deliver a great service with the sender in mind. With Captain Xoom, we were able to deliver that message, and we are thrilled that the commercial earned us another Telly Award.”
Xoom won a Telly Award in 2012 for “Better Way,” a light-hearted story of the bumbling husband who figures out that Xoom is indeed a “better way” to send money to the Philippines. Last fall, Xoom won the gold from the ANA Multicultural Excellence Awards for “Save the Pigs,” as best campaign developed to reach Hispanic consumers.
Xoom is a digital money transfer provider, focused on helping consumers send money in a secure, fast and cost-effective way using a smartphone, tablet or computer. During the 12 month period ended June 30, 2013, Xoom’s more than 915,000 active customers sent more than $4.3 billion to family and friends in 30 countries. The company is headquartered in San Francisco and can be found online at Xoom.com.