Radio Personality Piolín Named a Xoom Endorser
“Piolín” recommends Xoom.com as the convenient money transfer service for immigrants living in the United States
SAN FRANCISCO, May 1, 2013 – Xoom Corporation (NASDAQ: XOOM), a digital money transfer provider, today announced that Mexican radio personality Eddie “Piolín” Sotelo, has become an endorser for the company. Piolín is starring in a series of radio commercials for Xoom and, during his radio show, he provides live shout outs for Xoom.com, advocating how convenient, safe and fast it is to send money home to Mexico and Central America using Xoom.
“Piolín is truly a man of the people. Piolín has millions of Spanish-speaking fans of his radio show, with a very strong influence in the Los Angeles community where his show is based,” says Julian King, Xoom’s Senior Vice President of Marketing and Corporate Development. “We are excited to be working with Piolín, as he shares our passion for providing immigrants with an innovative solution for sending money home.”
“I recently used Xoom to send money to Mexico, and I was amazed at the speed and quality of the service. No kidding! I told my friend who was driving, ‘I’m in the car and I’m sending money!’” says Piolín. “It’s companies like Xoom who, little by little, help our community to improve their lives in the United States. Xoom.com is very convenient and completely accessible to any member of the community through their smart phones, tablets and computers.”
Piolín’s radio show “Piolín por la Mañana” runs weekday mornings on more than 50 Univision and non-Univision affiliate radio stations in the Spanish language format and online. Piolín is also known for his activism in immigration reform, and has often discussed his own experience of immigrating to the United States on his radio program. He resides in Los Angeles and engages in peaceful political activism for immigration reform.
Xoom is a digital money transfer provider, focused on helping consumers send money in a secure, fast and cost-effective way using their mobile phone, tablet or computer. During the 12 months ended March 31, 2013, Xoom’s more than 840,000 active customers sent more than $3.6 billion to family and friends in 30 countries worldwide. The company is headquartered in San Francisco and can be found online at www.xoom.com.