Badminton becomes more popular in India
While many Indian athletes are drawn to cricket, badminton is quickly gaining momentum nationwide. In fact, an Indian athletic apparel distributor recently noted that badminton could overtake cricket as the country's most-popular sport.
According to Sportskeeda, Navendu Jain, a spokesperson with an Adidas distributor in India, said that badminton is becoming increasingly popular with large groups of Indian residents and those who work in the U.S. and send money to family members and friends in the country. If various sporting goods suppliers highlight badminton products throughout India, more people could become interested in this sport.
"Badminton has the ability to surpass cricket and football in India," Jain told the news source. "But that is some distance away."
A new badminton league could help build an Indian fan base
Those who want to watch live badminton could have plenty of opportunities in India over the next few years. Al Jazeera reports that a new professional Indian badminton league was recently launched and could lead many younger athletes to start playing the sport.
As part of the league, franchises have been set up in Delhi, Mumbai, Pune, Bangalore, Lucknow and Hyderabad. Additionally, Indian badminton teams intend to take steps to help attract some of the world's top players.
"The popularity of badminton has not translated into success in terms of tournaments, but we will change that," Ashish Chadha, chief executive of sports management firm Sporty Solutionz, told the news source.
More badminton activities available to younger Indian citizens
To date, badminton has already made quite a racket among Indian adolescents. The sport is played in many parks around the country, and the new badminton league could make it even more popular for both kids and adults.
"There are some 150 badminton academies in New Delhi alone. In Hyderabad, there are some 5,000 [athletes] playing competitively," Chadha told the news source. "These figures give an idea of the potential for the sport."
Badminton could also play an important role in India's economy down the line. If more players are drawn to the sport, various marketing opportunities could become available to Indian companies and other businesses across the globe. Meanwhile, Indian residents could spend money on tickets to watch badminton games played by some of the world's top players at sports venues around the country, which may enable companies throughout the nation to noticeably improve their profits.