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Xoom at The Sinulog Festival


For the 5th straight year, Xoom has actively participated in the countrys’ oldest and most colorful festivals: The Sinulog Festival.

The Festival draws devotees and tourists from all of the Philippines and the rest of the world. This years Festival drew over three and a half million people who crowded the streets of Cebu City; the biggest attendance of the history of the Festival. The Sinulog celebrations expressed in song and dance recalls the Filipino people’s pagan past and commemorates their conversion to Christianity.

At least 143 groups – dance contingents, higantes, floats and puppetters were on the streets, compared to 133 in 2010, 112 in 2009 and 137 in 2008 and 121 in 2007.

This year’s event officially opened mid January beginning with a novena mass at the Basilica Minore del Santo Niño led by city officials, the parade included participants from schools and universities in the province. President Aquino address the gathering at the start of the Sinulog Grand Parade on January 16th.

If ever you have a chance to visit Cebu in January, the Sinulog Festival is not to be missed.

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