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Evolution of the Xoom X

Last month we shot several new commercials in Peru for the United Kingdom and Latin America. Here are some stills of our actors doing the Xoom X:

So how did the Xoom X start? Well, way back in 2005…

We were preparing to film commercials for the Philippines and our advertising agency sent over some photographs for a storyboard. One of these photos was of an actress with her arms raised enthusiastically in the air: 

Our Vice President of Marketing at Xoom saw this photo and said, “Look! She’s doing the Xoom X!” And ever since this happy accident, Xoom fans all around the world have been doing the Xoom X.

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